Raising awareness through social media the ice bucket challenge campaign for lou gehrigs disease amy

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Raising awareness through social media the ice bucket challenge campaign for lou gehrigs disease amy

The icebucketchallenge, a new viral social media-based fundraising campaign building awareness for Amyotrophic Lateral Sclerosis, or ALS. At first glance this campaign may look silly, but this summer, the ice bucket challenge has gone viral from its roots in Boston to spots across the globe.

What Can We Learn From the ALS Ice Bucket Challenge?

ALS is a neurodegenerative disease that attacks the brain and spinal cord, leading to paralysis. The challenge started with Pete Frayeswho played baseball at Boston College and was diagnosed with the illness.

The Hardest Year in a Long Time: Goodbye | Suzy VanDyke September 18th, Add a Comment Facebook timelines were drenched in ice bucket videos this summer, as millions of people around the globe doused themselves in ice water.

It has since gone on to attract the attention of thousands of people including celebrities and politicians. Even Ethel Kennedy participated in the challenge challenging President Obama. The celebrity nature of the campaign has recently continued with Lebron JamesDJ Tiesto, and even Lady Gaga, Oprah, and Justin Bieber getting in on the good-naturedness of the challenge.

But is social media an effective campaign mechanism? Is true awareness really garnered from these efforts or are these dead-end challenges? The verdict is still out. As discussed in this study that examines the role of Twitter in Breast Cancer Awareness Month BCAMThough the inherent value in social media is its social nature and the opportunity for dialog and two-way communication, it appears that Twitter is being used during BCAM as primarily one-way communication.

The average number of tweets was less than two, meaning there are not on-going conversations between users, particularly organizations, and their followers.

Raising awareness through social media the ice bucket challenge campaign for lou gehrigs disease amy

Social media use by public health agencies is in the early adoption stage. However, the reach of social media is limited. SHDs are using social media as a channel to distribute information rather than capitalizing on the interactivity available to create conversations and engage with the audience.

It is commonly called Lou Gehrig's disease, after the baseball player who had it.” (1) The article goes on to explain how social media transformed a dare between golfers into an incredible campaign to raise awareness for a terrible disease. This viral phenomenon and the Wall Street Journal article got me thinking about my personal connection to ALS. Find this Pin and more on ALS Ice Bucket Challenge by Penny Kowalchick. leaves Scottish island without water, highlighting worldwide scarcity problem - RT The Ice Bucket Challenge served its purpose, with a discovery of a new gene as well as funding other activities to raise awareness about the fatal neurological disease called Amyotrophic Lateral Sclerosis (ALS) disease. Aug 22,  · They're all pouring a bucket of ice water over their heads and challenging others to do the same, all in the name of raising money for amyotrophic lateral sclerosis (ALS) research and awareness.

If public health agencies are to effectively use social media then they must develop a strategic communication plan that incorporates best practices for expanding reach and fostering interactivity and engagement.

Lastly, there is one final way in which social media is impacting the healthcare world, and that is through the tracking of illnesses. Social media, and twitter in particular, is making it possible to change epidemiology and follow the spread of disease in real time.

The ALS challenge is just one small example of how social media and trends can provide tremendous good for the healthcare world. To donate and support ALS research and awareness, click here.4) Talk to your friends, especially those who have gone through miscarriage and pregnancy loss.

In many ways, grief is a very unique experience. In many ways, grief is a very unique experience. Some people grieve very publicly; others are very private.

The ALS Ice Bucket Challenge was a tremendous event in our Association’s history, raising $ million in the summer of Not only did it bring awareness to this devastating disease, it importantly spurred a huge increase in our research budget.

Aug 11,  · The "challenge" is simple: Donate $ to the ALS Association or get iced on video — and then call out three or more people via social media to repeat the "donate or douse" process.

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Giving. Little did I know when that silly ice bucket challenge was happening on facebook years ago, that my own father would come down with the disease that no one knew it was raising awareness for: ALS.

Aka Lou Gehrigs disease. To write inspiring social media posts . Aug 22,  · They're all pouring a bucket of ice water over their heads and challenging others to do the same, all in the name of raising money for amyotrophic lateral sclerosis (ALS) research and awareness.

This is precisely why the popularity of the ALS Ice Bucket Challenge skyrocketed. Not only are Millennials able to raise awareness and donate to the worthy cause of Lou Gehrig’s Disease, but they can also broadcast that information to the rest of their network in an .

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